Cheaper cable, American Super Bowl ads among CRTC proposals
Sports Illustrated swimsuit model Kate Upton appears in a Super Bowl 2013 advertisement for Mercedes-Benz in this undated Mercedes Benz-USA handout photo. (REUTERS/Mercedes-Benz USA/Handout)
Cheaper cable packages, American Super Bowl ads and hand-picked channels are among the proposals issued by Canadian Radio-televison and Telecommunications Commission (CRTC) for the future of TV.
But none of the recommendations are set in stone. First, the CRTC has invited Canadians to join an online discussion about the future of Canadian television ahead of Sept. 8-19 public hearings.
"After all, it's their television system. The only way we can make sure it meets their needs is if they participate," chairman Jean-pierre Blais said in a statement.
Among the recommendations is that cable and satellite providers be required to offer basic all-Canadian cable packages with prices capped at between $20-$30 a month.
The CTRC recommends Canadians be allowed to build their own custom cable packages and use pick-and-pay services to choose which extra channels they subscribe to.
What's more, the CTRC says providers should no longer be allowed to substitute American ads for Canadian ones during live events like the Super Bowl.