#LoserKeepsBieber: High stakes for Canada-USA hockey game

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The stakes are high for Friday’s semifinal hockey game between Canada and the U.S. at the Sochi Olympics.

Not only is a spot in the gold-medal game on the line, but fans on the web appear willing to wager national ownership of pop star-turned-brat Justin Bieber.

The hashtag #LoserKeepsBieber was trending on Twitter Thursday, with puck-heads on both sides of the border willing to up the ante on the highly-anticipated matchup.

The idea picked up even more steam after a Chicago-based company that operates an electronic billboard created a sign that shows an image of the 19-year-old from Stratford, Ont., in between Canadian centre Jonathan Toews and U.S. winger Patrick Kane – both teammates on the NHL’s Blackhawks – with the caption ‘Loser Keeps Bieber’.