It's a wrap for video rental store

Mike Auld, who along with his wife Miranda owns Super A Video in Simcoe, recently announced the store will close at the end of the month due to personal health concerns. Super A Video is the last outlet dedicated mainly to video rentals in Norfolk. JACOB ROBINSON / Simcoe Reformer

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From a business perspective, Mike and Miranda Auld stood toe to toe with motion picture monsters and never backed down.

Owners of the last store dedicated primarily to video rental in Norfolk County, the Aulds recently announced that Super A Video located next to The Brick on Sydenham St. in Simcoe will close at the end of February.

Other retailers may still offer video rentals as a small part of their business, but video rental was king for Super A.

The store was originally opened in 1992 and was a place Mike Auld came to know quite well.

“I used to work for (previous owner) Charanjit Virk when it first opened up, it was in the Simcoe Town Centre then,” he recalled during a telephone interview.

The store closed briefly after moving across town, but Virk contacted Auld over 10 years ago asking if he was interested in reviving Super A. Mike and Miranda did just that in 2008.

Super A may be on the way out, but it didn’t suffer the same fate as chains like Blockbuster though. Most video stores were killed off when Canadians began utilizing Netflix and other online subscription services to watch movies and shows, but business has remained steady at Super A.

“I’m sure it affected us, but it wasn’t the thing that caused us to close,” Auld said.

Auld suffered a stroke in 2017 and spent six months rehabbing in Brantford General Hospital.

“It’s been hard to come back from that,” he admitted. “I’ve been trying to do therapy to be able to walk again and use my arm.”

So what exactly kept Super A thriving at a time when most stores dedicated to movie and video rentals were going the way of the dodo bird? Well, customer service for one. Auld addresses folks by their first name. They also offer over 25,000 titles, including recent hits like A Star is Born, Bohemian Rhapsody, Crazy Rich Asians, Christopher Robin and Deadpool 2.

“I have a really, really large selection of what we call catalogue titles – all the big movies from the ’80s, ’90s, and 2000s,” said Auld.

When asked what he’ll remember most about his time owning Super A, Auld doesn’t hesitate.

“Oh it’s definitely the customers,” he said. “I’m going to miss my regular customers, I’ve got one standing in front of me right now waiting for this week’s shipment to come in.”

As of right now, the store is selling all its movies/shows and will continue to do so until the end of the month.

jrobinson@postmedia.com

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